TikTok Business Suite: My Case Study

Recently, I conducted an experiment using TikTok Business Suite to test the effectiveness of three different types of ads on TikTok. Drawing on my previous experience with Facebook and Google ads, I was eager to see how TikTok ads work.

TikTok Business suite

To make this test more practical, I used my brother’s TikTok account. He is a realtor, and TikTok’s ad options perfectly aligned with his need to promote specific projects such as malls, residencies, and land listings etc.

TikTok Ad Options

TikTok offers three primary ad objectives:

1. More Video Views: Ideal for promoting specific videos.
2. More Profile Views: Useful for driving audiences to your profile, especially if you’re looking to direct them to external platforms like YouTube or Instagram.
3. More New Followers: Best suited for content creators or businesses aiming to grow their audience within the same niche.